Chief Marketer has an eye-opening for some, sad for others, (but hardly surprising from this corner) article on many CMOs utter lack of ability to measure what they must- marketing ROI, specifically that of the online variety. We’re getting tired of speaking over the dull roar of today’s online successes, regaling tales of traffic cost […]
Reading last week on Working Knowledge @ Harvard I came across a gem of an article from quite a collection of minds- the uber-smart author of the Innovator’s Dilemma, the co-founder of Intuit, and the Chief Strategy Officer of the Advertising Research Federation. What drew me in was this editor’s note: Marketers have lost the […]
Lay down a good scent trail to sustain momentum beyond your banner ad People are bombarded by advertisements. The things are everywhere – blazoned on surfaces from taxicab roofs to bathroom stalls. And banner ads appear on virtually every website with traffic worth talking about. But the ad isn’t an end unto itself. It’s great […]
Long time readers of this space will recall our friend Tamara Adlin, contributing to both GrokDotCom and Call to Action her stance that an organization should never be caught with their corporate underpants showing. I couldn’t help but think of her while I started my morning, and my afternoon too, at FedexKinkos. FedexKinkos has a […]
I must admit, this SHOCKS me. With all the ongoing commentary regarding the fragmentation of media, and the need to create a whole new experience where the customer’s content is king (or atleast queen), I thought we were all on board for the new paradigm. I thought the shift from push (direct) marketing to pull […]
Did Prilosec "Purple Day" come and go, and I missed it? Did anyone grab a screenshot? I must admit, when I first read this article on ClickZ News about Proctor & Gamble taking over Yahoo, ESPN and a few other major homepages for the day, I was intrigued. Mostly for the audaciousness of it all, […]
Honestly, I doubt it. Let’s face it, Coca-Cola did what most of us could only dream about- unleash a monster NEGATIVE word of mouth campaign, and live to tell about it. Ironically, they even did one better- they profited so much from their failed campaign, the Chicago Tribune actually credited them with planning the entire […]
Seen CPB’s new viral campaign for the Gap yet? If not, you should definitely pop over their site, and prepare for quite a laugh. The campaign is a spin-off of the popular online retailing "Virtual Me" 3D technology. It’s not exactly well tied to Gap’s inventory or catalog, and actually provides nothing more than a […]
A quick anecdote from my walk to the office this morning. For those of you who are unfamiliar with the Carroll Gardens section of Brooklyn, there’s approximately 326 excellent Italian Patisseries per square block. Luckily for each of them, on this seemingly 100 degree morning, there were no shortage of customers in need of cold […]
