Archive | Offline Persuasion

13 June 2006 ~ 4 Comments

Stray cats barking throughout the office!

Well forgive the shameless plug, but we’re finally 100% publicly shipping our latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing.  Amazon, BN and Sam’s Club jumped the gun a bit, but we forgive their exhuberance.  After all, there’s probably no better time to start shipping than when a book […]

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21 January 2006 ~ 1 Comment

Does your product solve my problem?

Reading last week on Working Knowledge @ Harvard I came across a gem of an article from quite a collection of minds- the uber-smart author of the Innovator’s Dilemma, the co-founder of Intuit, and the Chief Strategy Officer of the Advertising Research Federation.  What drew me in was this editor’s note: Marketers have lost the […]

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