2 Ways to Get Started With Personas (Part 2)
Regular readers of GrokDotCom, or any of our best-selling books, heartily agree: people do things according to their own motivations. And in this unprecedented day of empowered consumers, “selling” to customers is 100% about facilitating their buying process. Any attempts to pitch (or push) products in ways that aren’t transparent, genuine, relevant or salient will […]
