13 August 2005 ~ 1 Comment

Gap’s WatchMeChange viral campaign – spreading the virus

Seen CPB’s new viral campaign for the Gap yet? If not, you should definitely pop over their site, and prepare for quite a laugh. The campaign is a spin-off of the popular online retailing "Virtual Me" 3D technology. It’s not exactly well tied to Gap’s inventory or catalog, and actually provides nothing more than a […]

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27 July 2005 ~ 1 Comment

Does your messaging really matter?

A quick anecdote from my walk to the office this morning.  For those of you who are unfamiliar with the Carroll Gardens section of Brooklyn, there’s approximately 326 excellent Italian Patisseries per square block.  Luckily for each of them, on this seemingly 100 degree morning, there were no shortage of customers in need of cold […]

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