Tuning in to tonight’s Major League Baseball All-Star Game? If you do, keep your eyes peeled for the formal promos of MLB’s consumer-generated website Actober.com. I’m sure we’ll all be sick of it come October (the promos, that is, not the site itself). Longtime readers know I’ve often been skeptical of MLBAM (the digital arm […]
Today’s leading story on ClickZ: http://clickz.com/showPage.html?page=3623082 Anyone doing PR just may want to take 5 and read the article.
Well, not quite. Rather, she’s hired someone to do it for her. Not exactly the kind of transparency we’re shooting for. File under: When will they ever learn.
Well forgive the shameless plug, but we’re finally 100% publicly shipping our latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing. Amazon, BN and Sam’s Club jumped the gun a bit, but we forgive their exhuberance. After all, there’s probably no better time to start shipping than when a book […]
perhaps it was Elmer’s who invented the internet. The web as glue is in full swing. Observe, just this week alone: For the second consecutive night, on a two separate networks, a tv show I was watching ended with a URL, and some additional, only-available-online, content. We’re not talking rehashed, repurposed, repeated highlights either- we’re […]
Have you missed us at the soon to be completed Ad:tech 1mpact series? We were in 10 cities… shame on you. Just to show we’re softies at heart, we’ll let you in on a little secret… Bryan Eisenberg is keynoting the eComXpo next week, and it’s FREE, and you can attend without leaving your desk! […]
